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That is not to say the satellite is not interesting it's crypto based advertising system would democratize it's use.
"You’ll also have to purchase tokens in order to stake pixel space on the satellite. There are five tokens you’ll be able to buy: Gamma, which determines the brightness of the display; Kappa, which determines the color; Beta, which determines the X coordinate; Rhoe, which determines the Y coordinate; and Xi, which determines the time your ad will be displayed.
Folks will also be able to purchase tokens using cryptocurrencies. Reid said that he wants to eventually have Dogecoin be an acceptable form of payment."
https://www.businessinsider.com./spacex ... ncy-2021-7